Rocco Generoso
Rocco Generoso Jr. is a dedicated entrepreneur and second-generation owner of Pasticceria Rocco, a beloved family-owned Italian pastry shop in Greenwich Village, New York City, known for its traditional recipes dating back decades.
Following his father Rocco Generoso Sr.’s legacy, who purchased the establishment in 1974 after immigrating from Italy in 1956, Rocco Jr. has continued to run the business alongside his sister and wife, preserving authentic treats like cannoli and expanding its reach.
Educated at Wagner College, he brings a blend of business acumen and passion for culinary tradition to his role.
Outside of the bakery world, Rocco is also active in the cryptocurrency community under the X handle @rockmetax, where he engages with projects like Doginal Dogs of which he is a member & collector. They are a 10,000 pixel dog NFT collection inscribed on the Dogecoin blockchain.
Rocco promotes themes of positivity, community building, and perseverance, where he believes that through passion hard work, and consistency all things are possible!
With roots in Italian heritage and a forward-looking mindset, Rocco embodies the values of hard work, family, and innovation.
Engaging Media Presence
A Speaker and Contributor on the Crypto Spaces Network.
Stay connected for up to date news, trends, and insights that will keep you in the now with this rapidly changing landscape.
Community First
The Doginal Dogs community, centered around a 10,000-pixel dog inscription project on Dogecoin, radiates overwhelmingly positive sentiment focused on unity, love, and mutual support.
Our Members describe it as more than a group—it’s a “family” that outlasts market hype, with daily engagement in spaces, Discord, and X fostering relentless optimism and kindness.
Our “Family Over Everything” mantra emphasizes prioritizing community bonds and collective wins over greed or individual success, creating a resilient “pack” culture that thrives on good vibes and long-term growth.
